In this episode of Business Stuff Podcast, Martin Wardle talks to Jessica Williams from The Just Williams Sales Academy, about creating a sales and marketing strategy for your business.

Some things discussed in this episode include:
- The difference between sales and marketing
- Why you must define your ideal client persona
- Creating an upsell strategy
- How to get more referrals
- How to create sales targets for your team
- And more …

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You can contact this week’s guest, Jessica Williams, via the Just Williams website: https://www.justwilliamsltd.co.uk/

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Join the Robson Laidler Business Hub here: https://bit.ly/3r3VNBy
This gives you access to an online community of other people in business, as well as our courses, webinar recordings, events schedule, and over 100 business help sheets.

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If you have any feedback or suggestions for future podcast episodes, would like to feature in a future episode, or would like to know more about our services at Robson Laidler, you can get in touch using the contact details below:

Phone: 0191 281 8191
Email: [email protected]
Web: https://www.robson-laidler.co.uk/accelerator/

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