Have you ever wondered who your ideal referral sources are? In this episode, I explain the differences between upstream and downstream referrals and why understanding these two can significantly impact your business generation and relationship-building efforts. I will also share practical examples, including my own experiences, to illustrate how grasping this flow can enhance your referral strategy. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/332

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