There is a certain tension that arises when discussing referrals. Some may deny its existence or claim that it cannot be overcome. To truly understand the concept of referrals, it is necessary to acknowledge that there are two key factors at work here. While you can manage one, the other is beyond your control. In this episode, I explain these two factors and offer guidance on navigating this tension to build a referable business without resorting to outdated methods such as incentivizing or asking. Be sure to stay tuned as we celebrate our upcoming 300th episode next week! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/299

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