#24 - How apply ethics to a sustainable business innovation: Thorsten Harstall's insight

29/12/2021 27 min

Listen "#24 - How apply ethics to a sustainable business innovation: Thorsten Harstall's insight"

Episode Synopsis

In this episode we explore the meaning of sustainability in business and its crucial link with ethics. How can ethics be applied to different types of business strategies both for start-ups and established companies, and some useful tips on how to start a journey towards sustainable ethics.
"What I'm trying to signal, and I try to research in my work, is that sustainability transformation requires the full set: you need the heart, you need the moral element, you need the moral conviction that is the right thing to do and not only doing the right things... and the self-interest and drive of a corporation, an entrepreneur for market competitiveness."

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