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Listen "Rising Giants - N.3 Tomas Gimenez, Country Manager, Cambodia & Laos, AB InBev"
Episode Synopsis
In this episode we interview Tomas Gimenez, a business operator in Cambodia, originally from the USA, working in the FMCG space in Cambodia, having previously worked at BCG in New York.
What we get into:
- Strategies for FMCG market entry into a frontier market
- Understanding the unique customer profile of the Mekong region
- Novel approaches to cross-cultural marketing and sales
What we get into:
- Strategies for FMCG market entry into a frontier market
- Understanding the unique customer profile of the Mekong region
- Novel approaches to cross-cultural marketing and sales
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