Listen "The importance of niching in small business, with Jess Osborn"
Episode Synopsis
Send us a textWhat do you do when you hit a growth plateau? How do you keep levelling up? In this episode, I’m chatting with Jess Osborn, an amazing business coach specialising in marketing. We’re discussing the importance of niching in small businesses to keep growing and build a stand-out reputation in your field. Many small businesses fear niching down because they envision their potential client base becoming very limited. But the abundance of opportunities in the market is enormous. Take a moment and critically reflect on exactly how many clients you actually want to take on board and how many people are potentially within your niche - there’s always a huge surplus. Jess is here today to address all your concerns and help you to feel confident in getting very specific about your ideal client and services. Niching down creates space for you to focus on the offers that light you up and generate the most revenue. If you haven’t niched down or think you haven’t niched enough - this is the episode for you! LINKS:Where to find Jess: Website: https://www.jessicaosborn.com/ Instagram: @jessica.osbornFacebook: @jessicaosborn.BXcoachFree download: The 12 brilliant ways to reach your ideal client!Identify your ideal client masterclass: https://www.jessicaosborn.com/a/2147491118/FwStVKAF Business Jam: https://www.jessicaosborn.com/a/2147492421/FwStVKAF Check out my course Getting Paid Made Easy hereGet your copy of my Annual Legal Checklist hereWebsite:tmsolicitor.com.auInstagram:https://www.instagram.com/tmsolicitor/Facebook:https://www.facebook.com/traceymylecharanesolicitor
More episodes of the podcast Rise Up In Business
This taught me more than law school ever did
23/09/2025
The client call that made my blood run cold
27/08/2025
How template legals cost a consultant $30k
30/07/2025
Your EOFY Reflection + Review
02/07/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.