In today's episode, Lance & Cecelia are discussing one of their favorite microcultures to give you a full overview of one of the most important and prevalent microcultures: Posh Pet Parents. Listen to this episode if you want to learn exactly how brands are tapping into the growing culture around pets and what that means for consumers. Chapters00:00 The Rise of Posh Pet Parents05:21 Millennials: The Driving Force11:05 Market Influence and Trends16:23 Future Innovations in Pet CareMentioned in the show:Crocs x Posh Pet Parents Plaza Hotel Pampered Pup PackagePet airways Subaru Loves Pets Titos: The Vodka for dog peopleSam the blue-eyed basset: https://www.instagram.com/sam_the_blue_eyed_basset/profilecard/?hl=enDean the Basset: https://www.instagram.com/deanthebasset/?hl=enBrody that Dood: https://www.instagram.com/brodiethatdood/?hl=enNoodle the Pug: https://www.nbcnews.com/news/us-news/no-bones-tiktok-star-noodle-pug-dies-14-rcna59968Nimbus: https://www.instagram.com/nimbus_siberian/?hl=enNala the cat: https://www.instagram.com/nala_cat/?hl=en
Ripples is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Ripples is hosted by Lance Koenig & Cecelia Parrish.Find Rival online at www.wearerival.com, LinkedIn. Find Lance on LinkedInFind Cecelia on LinkedIn.Say hi at [email protected], we’d love to hear from you. 

Ver todos los episodios