ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "You vs the competition: Same profits equals same products"
Episode Synopsis
Like most of you I have participated in workshops where the opening
question is, "why are we in business?" Depending on the group
(profit/non-profit), function, time of day and the latest sports scores the
answers are variously stupid, prudent, sycophantic or vanilla.
Some regurgitate the latest corporate consumption ("to create shareholder
value") while others are more thoughtful ("to relieve stress on pet owners
at a difficult time" - a company helping families re-locate their pets to
the new home overseas.)
question is, "why are we in business?" Depending on the group
(profit/non-profit), function, time of day and the latest sports scores the
answers are variously stupid, prudent, sycophantic or vanilla.
Some regurgitate the latest corporate consumption ("to create shareholder
value") while others are more thoughtful ("to relieve stress on pet owners
at a difficult time" - a company helping families re-locate their pets to
the new home overseas.)
In God we trust