Ed Bartlett: the Cycling Industry Needs a Total Overhaul

In the latest episode of the Ride to Success podcast, host Pedro Couto Lopes sat down with Ed Bartlett, founder of Kostüme, a brand that’s turning the cycling apparel industry on its head. Over the course of the conversation, Ed shared his journey from ideation to execution, his philosophy on sustainability, and his vision for the future of cycling and apparel.
What emerged from the discussion was a portrait of an entrepreneur determined to challenge the status quo and inspire change—not just within cycling but across the broader fashion industry.





Topics discussed:
Navigating the Competitive Cycling Apparel Market
Innovating Beyond the Status Quo
Building a Brand with Integrity
The Personality of Costume: Values and Vision
Creating a Unique Customer Experience
Activations and Cult Following: The Future of Costume
Innovative Business Models in Apparel
Sustainability in the Fashion Industry
The Future of Cycling Industry
Art and Collaboration in Brand Identity
The Evolution of Collaborative Design
Navigating the Challenges of Entrepreneurship
Lessons Learned from Building a Brand
 
 
Thanks for listening
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