Bev Fowler never expected her career would lead to the music industry; now, over 20 years into her tenure at PRS Guitars, she's behind some of the most iconic musician/instrument partnerships, from Orianthi to Carlos Santana to John Mayer. On the eve of her attending the 2025 Women of NAMM Summit, Bev reflects on the most rewarding aspects of building relationships over an artist's career, what makes being part of Paul Reid Smith's team so special, and the strength she cultivated to outlast as a woman in a male-dominated industry. –Donate to the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Women of NAMM Fund. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠–Learn more about Women at NAMM and register for the Deep Dive at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠–Follow Us Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠– This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  Music by: Lucky Lamond

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