Marketing in Life Sciences Industry

Revenue Uncovered
20/03/2023 13 min Temporada 2023 Episodio 30
Marketing in Life Sciences Industry

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Episode Synopsis

Sean Higgins and Kevan Savage of Alexander Group share new and contemporary ways organizations are modernizing their marketing teams, including segmentation and targeting metrics, KPIs and investments in channels. This topic is top of mind for many companies who are battling for market share. 

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