Visibility Over Operations with a Performance Management Solution (Part 5) - Thao Ngo and Emily Ward - Revenue Today - Episode # 102

31/01/2023 17 min Episodio 102
Visibility Over Operations with a Performance Management Solution (Part 5) - Thao Ngo and Emily Ward - Revenue Today - Episode # 102

Listen "Visibility Over Operations with a Performance Management Solution (Part 5) - Thao Ngo and Emily Ward - Revenue Today - Episode # 102"

Episode Synopsis

Today, we welcome Thao Ngo and Emily Ward, SVP of Marketing at Uptempo and VP of Global Marketing at Anthology respectively. They share their perspective on the advantages of having a great Marketing Performance Management (MPM) Solution.TakeawaysUtilize technology to stay up on your numbers.Never turn off the demand tab because you need to diversify your marketing mix.Quote of the Show"If she wanted to talk to our financial analyst as well, she would be able to hear the same story or strategy on how we're spending and what we're planning to do as a team because we're one team together as well." - Emily WardConnect with Thao Ngo and Emily Ward in the links below:LinkedIn (Thao): https://www.linkedin.com/in/thaongo/LinkedIn (Emily): https://www.linkedin.com/in/elluminated/Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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