This episode of Revenue Today features Andrew Gazdecki, Founder and CEO of MicroAcquire. A story around a cause you believe in makes you stand out and this same story can close deals and dominate markets. Andrew shares how his previous companies harnessed the power of storytelling and the structure by which others can follow too. TakeawaysStart your story by looking for shifts in the market, reinforcing themes, and letting them combine into a movement centered around your brand.You can compete in price on in brand, and one of the best ways to build brand is through storytelling. Quote of the Show"This brand and storytelling framework is really looking for a shift. What's changed in the market? What's new? Maybe you're selling against legacy software, maybe there's an opportunity to create a category, there's an opportunity to reinforce a theme, and that all combines into a movement where people are really rooting for your company to succeed because they believe in the story that you're telling so much." - Andrew Gazdecki Connect with our Andrew in the links below:LinkedIn: https://www.linkedin.com/in/agazdecki/Website: https://microacquire.com/ Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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