Today, we have an amazing panel of guests who talk about leveraging LinkedIn to nurture and produce top-quality content. We are joined by Christina Nalband, Director of Enterprise Sales at Groove; Jason Vana, Founder of SHFT Agency; and Nick Bennett, Director of Evangelism and Customer Marketing at AlyceThe panel discusses how producing and engaging in LinkedIn content drives top-of-the-funnel activities from the leader's perspective. Each guest shares their insight on the different ways folks should leverage LinkedIn no matter the activity. TakeawaysMost B2B companies still look at content as a marketing tacticHave the mindset of being a content resource instead of focusing on leadsDaily LinkedIn content can make a huge difference in connecting with target accountsCreating effective LinkedIn content should be included in onboarding Quote of the Show"The goal is not leads. The goal is to say I want to be the expert, I want to be the resource, or I want to be the company that gives out so much information that people look at us and say we're the ones that are the experts." - Jason Vana Connect with our guests in the links below:ChristinaLinkedIn: https://www.linkedin.com/in/christina281990/Website: www.ChristinaNalband.com JasonLinkedIn: https://www.linkedin.com/in/jasonvana/Website: https://shft.agency/Twitter: https://twitter.com/jasonvana NickLinkedIn: https://www.linkedin.com/in/nickbennett1/Twitter: https://twitter.com/NickB2005 Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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