Rachel Mae is the Chief Evangelist and General Manager of Training Certification/Licensing at A Sales Growth Company. Today, she defines "sales" and "influence" and talks about how we can effectively influence the sale. TakeawaysYou have to think to yourself about what you're trying to influence with every interaction.There are multiple moments through the sales process where you are trying to influence different things. Quote of the Show"Your job is to influence the way that the prospect thinks about the problem that exists. And most importantly, you need to influence the way they do business today. The way they think about the way they are doing business today." - Rachel Mae Connect with Rachel in the links below:LinkedIn: https://www.linkedin.com/in/rachelmae/Company Website: https://salesgrowth.com/# Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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