Today we are joined by one of the leading members of RevGenius! Tom Slocum is the VP of Sales at TrainYo, a Strategic Advisor at Outplay, and a Customer Advisory Board Member at Chili Piper. He shares his time to talk about the 3 Rs - Research, Relevancy, and Relatability - that will give you more chances of reaching the right person at the right time.  TakeawaysResearch is vital when it comes to building sequences. You need it to make sure you're reaching the right audience at the right time and place, and it also builds into providing relevant and relatable content.Focus on what you can do to help your prospective buyers on their hero's journey. Quote of the Show"Find maybe five steps to help them get better that doesn't cost a dime to interact with you. You can give them a small win that they can go and be a hero today, but they're going to come back to you for more. So offer that practical tip that they can implement whether they work with you or not. Again, we've got to stop being salespeople and start being help people." - Tom Slocum Connect with Tom in the links below:LinkedIn: https://www.linkedin.com/in/tomslocum/Twitter: https://twitter.com/Tommy_SlocumWebsite: https://www.trainyo.com/ Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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