Nick Capozzi is the Head of Storytelling at Demostack. Today, he shares using descriptive storytelling to paint a vivid picture for your prospect of what you're trying to achieve with them. He talks about understanding your prospect's story and using that to provide value as well. TakeawaysA key thing is to involve your prospect in the story. To tell a great story about your product, you have to be detailed and descriptive.Helping your prospect find their "why" will allow them to better tell their story. Quote of the Show"If you're a seller, you've probably heard this before, the 'what's your why now?' And people get stuck there. They're afraid to push and prod into it if they meet resistance in the beginning. But really if you figure that out, you can craft your story specifically to that prospect." - Nick Capozzi Connect with Nick in the links below:LinkedIn: https://www.linkedin.com/in/nick-capozzi/Twitter: https://twitter.com/NickCapozzi Ways to tune in:Amazon MusicApple PodcastSpotifyGoogle PodcastYouTube: https://youtu.be/6KEho9RSaHs

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