Research shows that when people lose just 5–10% of their body weight, their self-esteem and confidence often improve dramatically — even before they hit their "goal weight." That's because taking control of health triggers a psychological boost: better mood, higher energy, and feeling more capable in everyday life. Welcome back to Revenue from Retention! If you're scrolling through Instagram and seeing transformation pics from dads over 40, wondering how they're doing it — this episode is for you. I'm super excited to have JJ Velasquez on the show — fitness coach, family-man, transformation specialist. JJ's coaching program helps guys who thought most of their best years were behind them to reclaim strength, energy, and confidence. JJ, thanks for being here. Let's start with where this all began — your journey from wanting better for yourself to creating something that helps others do the same.     KEY TAKEAWAYS: Losing just 5–10% of body weight can dramatically improve self-esteem and confidence before reaching any final goal Taking control of your health creates an immediate psychological boost in mood, energy, and daily capability The mental benefits of weight loss happen early in the journey, not just at the finish line JJ Velasquez specializes in helping men over 40 reclaim their strength, energy, and confidence through fitness coaching Many dads over 40 are successfully transforming their health and proving their best years aren't behind them     ⭐️CONNECT WITH JJ ON SOCIAL MEDIA ⭐️   ▶︎ INSTAGRAM: @JJVelasquez_Coach ▶︎ LINKEDIN: JEREME VELASQUEZ ▶︎ WEBSITE: www.jjvelasquezfitness.com    CONNECT WITH CELINA ON SOCIAL MEDIA  ▶︎ INSTAGRAM: Celina.Eklund ▶︎ FACEBOOK: Celina Eklund ▶︎ YOUTUBE: CelinaEklund   NEW: Join us at https://www.celinaeklund.com/ for premium content - Enjoy! For sponsorships or business inquiries reach out to: [email protected] For Podcast Inquiries, please DM @Celina.Eklund on Instagram!      

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