In this special episode of Revenue Boost: A Marketing Podcast, host Kerry Curran is joined by Tricia Meyer, Executive Director of the Performance Marketing Association (PMA). Together, they discuss the latest findings from the PMA’s annual survey, which includes data from over 300 affiliate programs.They explore the critical role of affiliate and performance marketing for brands focused on revenue growth, sharing updates on platform usage, publisher diversification, and the sustained popularity of coupons, cashback, and toolbars, as well as the increasing impact of influencer programs.The episode uncovers strategic insights on optimizing partnerships, understanding publisher types, and leveraging various network models. With these research findings, executives gain actionable insights to unlock the full potential of affiliate marketing—whether through traditional coupon sites, loyalty programs, or emerging influencer networks—making this episode a must-listen for growth-driven marketers and brands.
Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ver todos los episodios