Josh Walker is the Co-Founder and President of Sports Innovation Lab where he oversees the company’s innovative and proprietary market intelligence platform. Through market analysis and unbiased research, he empowers brands to develop and implement game changing, breakthrough experiences in a new age of sports and entertainment fandom. His work at Sports Innovation Lab represents the convergence of his career as a researcher, advisor, entrepreneur, and sports journalist.

A former Vice President of Research at Forrester, Josh was responsible for launching the company’s Forrester Wave evaluation framework, designed to accelerate innovation by connecting technology buyers with the best vendors.

After Forrester, Josh spent time as Entrepreneur-in-Residence at General Catalyst advising fast-growing companies including Brightcove, Kayak, and Demandware.

He soon became a serial entrepreneur himself, using his passion for technology and data to launch and grow several venture-backed companies such as CityVoter, Comlinkdata, and Stattleship.

Josh is a graduate of Middlebury College and lives in Cambridge, Massachusetts.

In the conversation Josh mentions the book Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are, which can be found across book retailers.

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