Brad Bauer works for Altius Sports Partners, the Name, Image and Likeness (NIL) launch program for elite athletics departments and is the on-campus General Manager of Northwestern's NIL program.

Before coming to Altius Sports Partners Brad served four years as manager of business development at Northwestern Sports Properties, the multimedia rights holder for the university's athletics department. In that role, he connected brands with Wildcat Athletics and established integrated marketing programs to maximize opportunities for students, alumni and supporters.

Prior to his role with Northwestern Sports Properties, Brad was manager of corporate partnerships for the Windy City Bulls, the NBA G League team of the Chicago Bulls, where he engineered partnership programs for local businesses while collaborating with the Bulls to create assets for NBA partners. He also served in sales positions with the Chicago Fire of MLS and the Milwaukee Bucks.

Brad did his undergraduate work at Indiana University and has a Masters of Sports Administration from Northwestern.

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