The podcast you are about to listen to, was recorded by Revulytics, which is now a part of Revenera.If you want to learn more about the topics of discussion or software monetization in general, reach out to us at www.revenera.comJason and Michael travel to Worcester, Massachusetts to speak with John McInnes and Jodi McLane, founding partners of intellectual property law firm McInnes & McLane (mcmcip.com/). John and Jodi discuss the importance of software vendors laying the groundwork to protect their intellectual property rights and the trends they are seeing in software license enforcement. They also talk about different approaches to dealing with infringers and how to find balance between enforcement and sales. With a focus on understanding and achieving their clients’ business goals, you won’t want to miss this episode.

Ver todos los episodios