This week we are joined by the founder and president of Illuminated Advisors, Anna Shea, to dive deep into the world of digital marketing in the financial services industry. She will discuss the path that led her to establish a boutique digital marketing firm, the power of personalized content, and share some insightful strategies to stay ahead in the rapidly evolving digital landscape. As Anna offers her unique perspective on what's hot within this dynamic realm, we also delve into the exciting possibilities of AI in marketing. You might be surprised to find out that you've been interacting with AI in your digital experiences for longer than you think.  Thanks for listening and hope you enjoy the show!   Here’s some of what we discuss in this episode: Anna’s career background + what inspired her to start Illuminated Advisors How having a dedicated marketing or COO person in a financial advisory firm can improve efficiency + success Adapting to new marketing strategies and technologies while maintaining the personal touch that financial advisors provide The importance of creating a personalized and resonating experience for website users through original and consistent content   Learn more about Anna and Illuminated Advisors: https://illuminatedadvisors.com/ Learn About FIG: https://www.figmarketing.com  800-527-1155  

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