Today’s guest is Sheri Fitts, Founder/CEO of Sheri Fitts & Co. Sheri specializes in financial services marketing and branding. In this episode, Sheri tells the story of how she got into marketing in the financial industry and shares some of her knowledge with us. Sheri will be a keynote speaker at our upcoming symposium and will be highlighting the changes and future of marketing. You can find out more about the event on our website. Listen to get a small preview of the value Sheri will be bringing. Here is some of what you’ll learn in this episode: How Sheri got started in marketing and the financial industry. (2:29) Here Sheri speaks about storytelling and how impactful it is to a brand. (11:28) How video enables you to connect on a deeper level with your audience. (17:49) More about our guest: www.sherifitts.com Learn About FIG:  https://www.figmarketing.com

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