Today, is a special episode where the Chief Operating Officer at FIG, Arron Price, will be interviewing our host Tom Lamendola. As many of you know, Tom is the director of marketing here at FIG. From an insider's perspective, what marketing trends is he seeing in the industry?   Video is a huge advantage for advisors and it can scale your presence nationally and internationally. What does video marketing look like? We start with a diagnostic that determines if you’re ready to start video marketing. Then we customize it to your needs and the clients you want to reach. Join us today as Tom breaks down digital marketing and technological trends sweeping across the industry.   Listen for these key points:  2:14 – What are some of the trends you are seeing? 4:09 – How does someone get started with video? 6:40 – What is tracking data like? 8:24 – How do you handle outreach? 10:18 – Are advisors bringing marketing in house? 13:01 – How do advisors handle the price? 15:03 – How does regulation play into marketing? 17:33 – The power of brand awareness 20:09 – What do you stand for? 22:20 – Where is the future of marketing going?

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