Deconstructing
 User Research

20/10/2021 23 min

Listen "Deconstructing
 User Research"

Episode Synopsis

We are back with another episode of the RethinkingUX product room podcast. This time, hear Madhumita Gupta, Director UX at Myntra, talk about the basics of UX research. Is it pure science or pure art to understand what the user wants? Does it have to be qualitative or quantitative? How can you get the real insights from user interactions and put it to product level ideas?