In this episode of Rethinking Supply Chain, Venzee CEO, John Abrams, and Diana Chen welcome back Johan Boström, Co-founder & Chief Product Officer at inRiver PIM. They delve into branding and how future generations of consumers will affect change in retailers’ marketing strategies.Johan hails from Sweden, a content management hub, and now operates out of Chicago, a North American logistics hub, both physically and digitally. While inRiver’s offices established themselves in Chicago due to the availability of a transportation facility, the choice was a pleasant surprise for Johan as he discovered the concentration of supply chain talent in the city and in the larger region. Johan explains how inRiver developed its digital localization strategy to meet the needs of both Nordic countries’ companies and European companies overall given their need to engage with external markets due to a lack of internal population and demand. Finally, John and Johan talk about how people who work on digital content for products can excite others in the supply chain industry and how to rethink manufacturing across the entire process. Get in touch with Johan by sending an e-mail to [email protected], or simply visit his company’s website, www.inriver.com.

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