In this episode of Rethinking Supply Chain, guest Greg White of Supply Chain Now and Kubera Venture Capital returns to discuss the changing nature of supply chain technologies with John Abrams, CEO of Venzee, and Diana Chen.Greg begins by addressing the misconception that most aspects of the supply chain are already digitized and identifies key areas where even small-scale disruptions in manual efforts (such as labor strikes or work-from-home orders) can impact processes far down the road.Greg and John identify a common mistake organizations make in their digitization efforts--they digitize in silos. They implement various software platforms at different stages of the supply chain, and often these platforms don’t integrate. There is no visibility between stages of transport.Why is this important? Greg believes that the supply chain isn’t just about moving product. It’s a vehicle for communication. It’s how companies build brand equity, satisfy consumer demand, and deliver a positive customer experience whether it’s buying, repairing, or returning. Without digital integration and transparency between each step, companies can miss out on delivering even more value for the consumer.[Follow on Social] Listeners can connect with Greg on LinkedIn.What to do next:Discover more resources including podcasts and webinars by visiting SupplyChainNow.com or follow SCN on social to keep updated on new episodes and content: Facebook | Twitter | LinkedInLearn more about Kubera Venture Capital, Greg’s VC firm, by visiting Kubera.vcLearn more about Venzee, John Abram’s organization, by visiting Venzee.comTurn yourself into a thought leader with Content AlliesSubscribe to this podcast:Don’t forget to subscribe to Rethinking Supply Chain on iTunes, Spotify, or wherever you get your podcasts. See you in the next episode.

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