In the third episode of OMV’s podcast series “Rethinking Resources”, the hosts and journalists Steve Chaid and Julie McCarthy are joined by Gian De Belder (https://www.linkedin.com/in/gian-de-belder-220ba9/) from Procter & Gamble to discuss the Holy Grail project, one of the most exciting and ambitious initiatives to revolutionize plastic packaging. This project is driven by the European Brands Association and powered by the Alliance to End Plastic Waste. Holy Grail promises to truly close the loop by using a smart system to put a special invisible marker on plastics and other types of packaging at the point of production. These any many other things will be discussed in this episode. More about “The Holy Grail 2.0”: https://www.digitalwatermarks.eu/More about OMV: https://www.omv.com/en/about-usOMV Blog: How digital watermarks can help raise plastics recycling rates
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