Dog trainers - ever wonder if you could be serving your clients better? In this episode I wanted to zoom out and look at dog training from the lens of the services we are providing for our clients, and how we can get better outcomes. I bring in Jeff Silverman from Training Tracks in Cincinnati, Ohio to unpack:How to build rapport with clients from the beginningWhy having a variety of services is necessary to meet your client's needs more effectivelyCreating clarity around the role of the client, and the role of the trainer in changing the dog's behaviorHow holding clients accountable is not about compliance, but cooperationAnd more!If you're a trainer and you're feeling stuck on this very issue, I invite you to join my private mastermind, The Case Collaborative, starting January 4th. About Jeff:Jeff Silverman and his wife Mel own Training Tracks in the Cincinnati, Ohio area. They have two facilities where they offer pet dog training, behavior consulting, boarding, and daycare with an emphasis on providing practical client-focused training for family pets.Jeff started training in 1996 as a shelter volunteer looking to help keep dogs in their homes and remains focused on helping average pet owners get the most out of life with their dogs.While Training Tracks primarily teaches family pet manners, Jeff focuses on aggression and fear in his personal caseload. Jeff has volunteered for all the R+ focused professional organizations including stints as Chair of the APDT board, on the IAABC certification review committee, and much more.  Dog Professionals: Join The Case Collaborative mastermind, starting January 4th! Subscribe to my mailing list to get Life As a Dog Trainer newsletter FREE, filled with training and behavior ideas, case studies, and resources to further your learning as a trainer. Pet Parents: I didn't forget about you! To get my Reactivity Real Talk newsletter for free tips and resources to help you with your reactive dog, sign up here.

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