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Listen "You Lose It the Same Way You Earn It"
Episode Synopsis
While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
I'll admit it, I've put on the COVID 10...pounds. It's better than some not nearly as good as most. I can lose 10 pounds in like six weeks, if I really want to, right, you just commit to it short term, just knock it out, lose those 10 pounds that you gained. But then I remember that it took me more than six weeks to put on 10 pounds. That got me to thinking about an old sales lesson: you lose customers the same way you earn them. There's a real parallel there.
I'll admit it, I've put on the COVID 10...pounds. It's better than some not nearly as good as most. I can lose 10 pounds in like six weeks, if I really want to, right, you just commit to it short term, just knock it out, lose those 10 pounds that you gained. But then I remember that it took me more than six weeks to put on 10 pounds. That got me to thinking about an old sales lesson: you lose customers the same way you earn them. There's a real parallel there.
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