Words Matter with Liz Wendling and Todd Caponi

03/06/2025 18 min
Words Matter with Liz Wendling and Todd Caponi

Listen "Words Matter with Liz Wendling and Todd Caponi"

Episode Synopsis

While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
Jeff, Liz and Todd discuss a variety of hot topics around sales communication. What does it really mean to be authentic? Just how transparent should you be? When can being nice go terribly wrong and kill the sale?