Social Graffiti with Larry Levine

26/08/2025 15 min
Social Graffiti with Larry Levine

Listen "Social Graffiti with Larry Levine"

Episode Synopsis

While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
This is an enhanced audio version of the Deeper Thought article "Stop The Social Graffiti... Start Connecting, Engaging And Relating To Grow Your Sales." written by Larry Levine, including an interview with the author. You can read the full article here: https://www.linkedin.com/pulse/stop-social-graffiti-start-connecting-engaging-grow-larry-levine/
FULL TEXT
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Stop The Social Graffiti... Start Connecting, Engaging And Relating To Grow Your Sales.
I would like to start this off with a quote from Sandra Bullock,
"As connected as we are with technology, it's also removed us from having to have human connection, made it more convenient to not be intimate."
Social platforms have become the hot spot for distortions, where the real versions of who we are remain backstage. We take selfies, photoshop, curate and upload the best we got.
Then we hold our breath and pray for some attention.
Think like your client or a buyer for a moment... do ever wonder if this runs through their mind?
"Stop trying to impress me. I can make up my own mind about whether I like you; trust you; or even believe you. You don’t have to make up my mind for me."
Many of you are fighting to been seen but how many are truly breaking free to be heard?
It's all about conversations.
How many times have you heard this from social media darlings, pundits and gurus?
Content leads to conversations.
If content leads to conversations, then why do so many engage with social emoji waves, or comments such as, "Great post", "Well said", or "Great insights"?
Here's the deal my friends...
Content leads to conversation and without real conversation it is nothing more than social graffiti
Content is the appetizer; conversation is the main course.

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