While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
Last week, I talked about how people like being held accountable. And if you don't like being held accountable, I think you're probably being asked to be accountable for something you really don't want to be accountable for. If you're in the right place for the right reason, you want to be held accountable. Today, I want to explore this concept of accountability as it relates to activity. You need to focus on a process, if you want to get results, because if you focus on results alone, you get frustrated. And accountability is all about results. Right?

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