On this episode of Retention Chronicles, we’re joined by Chase Alderton, Partner Marketing Manager at Recharge, the leading subscription platform. Chase shares brilliant take-a-ways with Noah and Mariah, including his perspective that retention starts at the beginning, not the end. During this episode, you’ll hear us discuss starting your subscription program with best practices, enhancing your current subscription program with segmentation and personalization, and driving the most value out of your subscription model.Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!Episode resources:Recharge 2021 Report and Brandon Amoroso’s Newsletter

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