Retail is full of natural variations—some predictable, some unexpected. Yet too often, businesses rely on averages, smoothing out the detail and missing critical insights. Successful retailers don’t just react to change; they anticipate it, refine their operating models and processes, and create systems that allow for fast, flexible decision-making. In this episode, we explore how to spot and manage variations in demand, operations, and customer behaviour—and why those who understand these patterns gain a competitive edge. If you want to take more control over your retail performance and make smarter, faster decisions, this episode is for you. Listen to this podcast episode to hear:Why averaging data is a dangerous approach to variation and how it hides the critical insights.Why systems thinking can help understand retail variation. How delaying decision points can help retailers optimise resources and respond faster.Approaches for making operating models and making processes more flexible to variation and noise.The show notes are at www.obandco.uk/330.

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