History is said to repeat itself and follow a cyclical flow. But if this is the case, do we really spend enough time looking backwards to help us move into the future? Retail consultant and avid retail historian, Graham Soult, joins Oliver Banks to understand how to avoid the threats and discover the opportunities by looking back in the retail history books. In this episode of the Retail Transformation Show. you'll hear:How we can learn from the failures of previous retailers.And which company is doing a fantastic job after focusing on their brand history.Why you should look out on your next set of store visits. Show notes at www.obandco.uk/152.

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