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Listen "The Story Behind Shopkick’s Consumer Research"
Episode Synopsis
For the past 18 months, Shopkick has surveyed consumers consistently to identify new behaviors, expectations...and even concerns. Although the conditions worldwide vary greatly and are ever-changing, Jaysen Gillespie, EVP, Head of Analytics and Data Science at Shopkick, has uncovered some universal truths that impact retailers. In this conversation, he reveals: How vaccine trust has impacted physical retail behaviors and preferences; New and unchanging safety expectations for brick-and-mortar retailers; Why supply chain disruption has influenced shoppers’ channel preferences; and Demographic nuances that will drive back-to-school and holiday results. RELATED LINKS Learn more about Shopkick Access the latest COVID-19 research Dig into the latest Shopkick research
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