The surge in ecommerce sales may look good for retailers. But below the surface, brands now have to grapple with rising return rates that lead to significant costs and material waste.   What’s the primary reason most consumers return their purchases? Fit, of course.   But companies like MySize are bringing the try-on experience beyond the fitting room and into digital commerce. The company’s founder and CEO, Ronen Luzon, sits down with us to discuss:  Why fit is still such an issue for ecommerce shoppers;  How data-driven, AI-powered technology is adding clarity and confidence to the fit experience; and  Ways to integrate fit tech into the omnichannel journey to maximize adoption and customer satisfaction.  RELATED LINKS Learn more about MySize  Dig into retail’s big returns problem

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