This episode is brought to you by Commerce.The Retail TouchPoints editorial team engaged with 15 esteemed experts, analysts and strategists to determine which trends and technologies will influence the industry most significantly in 2024. All insights were curated in a multimedia recent report, but for this week’s special episode of Retail Remix, we’re highlighting four key themes that emerged several times in the entire piece. Join us as we explore the trends and forces propelling our industry forward, including: How consumers’ lifestyles, emotions and psychology will create even more nuance around their spending habits;Why brand storytelling and new marketing channels will influence marketing budgets in 2024; andHow AI, particularly generative AI, will drive experience innovation but also accelerate conversations around brand safety and consumer trust. RELATED LINKSCheck out the 2024 Predictions report here! about emerging tech trends on Retail TouchPoints.
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