ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Brand Identity For The Better Part 2"
Episode Synopsis
Part 1 of the Retail Mashup podcast focused on brand identity from the social media platform and messaging perspectives. In part 2, DeAnn and I discussed how brand identity could be improved through regular assessment, employee training, data gathering, and failure adaptation.
We included examples from Balenciaga, JCPenny, REI, and Chick-fil-A and introduced concepts like Net Promoter Score, metrics, and observational skills.
We included examples from Balenciaga, JCPenny, REI, and Chick-fil-A and introduced concepts like Net Promoter Score, metrics, and observational skills.
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