ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#130: 3 elements for creating extraordinary retail experiences"
Episode Synopsis
Jeffrey Rayport, Faculty at the Entrepreneurial Management Unit at Harvard Business School sees established legacy retailers being “attacked” from three different avenues and suggests three elements that can help them adapt: data analytics, digital marketing and creating customer experiences. Find out more about each, plus learn more about NRF NXT, our newest event. Learn more at retailgetsreal.com.
More episodes of the podcast Retail Gets Real
397. What’s driving holiday shopping in 2025
25/11/2025
395. Adapting to the rise of AI shoppers
29/10/2025
394. How consumers are redefining Halloween
22/10/2025
In God we trust