S4 Ep 6 | Retail Media | The New Frontier

07/05/2024 32 min
S4 Ep 6 | Retail Media | The New Frontier

Listen "S4 Ep 6 | Retail Media | The New Frontier"

Episode Synopsis

The sixth, and final, episode of our mini-series is titled, Retail Media. We discuss this new frontier. These brand or company-specific networks allow a brand to create media experiences across the customer journey (online and offline) while creating an entirely new high margin revenue stream via advertising. RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz Email Jeff at [email protected] and connect on LinkedIn here Email Cristene at [email protected] and connect on LinkedIn here Follow us on Instagram @retaildoneright Tweet us @RetailD0neRight Michael Cooke is our brilliant sound engineer and editor Jade Siriswad composed our theme music Let's go shopping!