We dive right into alphabet soup this week.  Paul is talking about the world of DME and we wander into a discussion on CAC (Customer Acquisition Cost) and LTV (Lifetime Value of the Customer), two numbers every founder needs to understand.How hard is it to triple your revenue this year and then triple your revenue again next year?  10X-ing your revenue is really hard, and really special.  Apple's recent changes to iOS have had a major impact on companies of pretty much every shape and size.  Paul shares examples where he's seen CAC double recently due to the Apple changes. 

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