Shawn Walchef, founder of Cali BBQ Media and Digital Hospitality, learned years ago what so many are facing right now—your restaurant cannot survive or sustain without fully embracing digital platforms that expanding your reach. His journey started when he opened his BBQ business in a poor location, in an era when BBQ was an unknown in California. Using the internet and evolving technology of an iphone, he could reach people who would never have know his place. Now he can looks back and sees that his strategy is paying off. He shares his message for  the good of our independent restaurant industry. There is a lot to learn in this episode. Chances are you will feel the impact of Shawn's words. Rethinking the future of your independent restaurant is a job for each and every one of us right now. Keep up to date with Shawn's thinking in his podcast, called Digital Hospitality. Need to look into Cali BBQ? Here you go!    

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