When Customers Know Too Much: The Emotional Wall Behind Menu Pricing

Restaurant Uncut Story
20/06/2025 6 min Temporada 1 Episodio 2

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Episode Synopsis

Why It’s Hard to Raise Prices When Customers Know Too Much : Pub Menu Naming Strategy 2Why are some dishes easier to sell at higher prices—even when they’re basically the same? This episode explores how emotional pricing works in pubs and why unfamiliar menu names and foreign vibes make price resistance lower. blog: saltnfire.net

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