Complacency within the 4 walls of your restaurant will negate all of your marketing efforts. Today we discuss how to nip it in the bud.

It is so easy to get into a routine.  Go thru the motions.  Your restaurant is like the worst game of telephone…  remember that game? You are the start of the message… it is only going to get worse.  So the more you “mumble” the worse your staff and execution will be. 
Remember your passion and why you got in the business.  Don’t lose that!  Figure out ways to remind yourself.  Paul Saginaw – hand out with employees or Customers.  If that doesn’t work… get out!
Discipline equals Freedom – seems counter-intuitive, but they reside right next to each other.
- Free Time, Financial Freedom, Freedom from Stress.
Take Responsibility – While that sounds amazing… Most people don’t.  Self improvement is critical to personal and business success… they are not mutually exclusive.
Have proper Training and Recalibrating.  Employees that know the expectations and procedures are many times more likely to achieve brand standard.  HAVE A BRAND STANDARD – Northstar delivery example.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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