Dr. Ivan Misner is the founder of the globally renowned networking organization (BNI) Business Network International. He discusses his new book, "The Third Paradigm," which explores the concept of co-creation. Dr. Misner shares the journey of transitioning from a competition-driven model to cooperation and eventually reaching co-creation. He explains how co-creation involves bringing diverse ideas, learning from each other, strengthening relationships, seeing hidden aspects of the business, and more. Dr. Misner discusses the benefits and drawbacks of co-creation, emphasizing the importance of managing personality conflicts, dealing with egos, clear communication, shared vision, and preventing individuals from hijacking projects. The pivotal moment in his co-creative journey, where he humbly accepted feedback and empowered a project board to shape the company's future, is revealed as a key turning point. Check out Dr. Ivan Misner's new book "The Third Paradigm" available on Amazon. Visit Dr. Misner's website, https://ivanmisner.com/. Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent's Soul. Raymond's latest, co-authored book is The AI Millionaire's Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com 

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