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Listen "Regolamentazione del mercato, pianificazione strategica, controllo dei dati e dei flussi - Luca Preto (Ticino Turismo)"
Episode Synopsis
🎙️ THIS EPISODE WAS RECORDED IN ITALIAN.
Transcripts are available on our website (resilienttourism.ch/podcast)
Luca Preto is Head of Digital at Ticino Turismo, the regional tourism office that aims to promote and develop the tourism strategy of the canton. Within this department, he manages the agency’s online strategies and the projects related to digital transformation and innovation. Digital tourism, technology and communication are his main passions.
In this episode, Luca Preto presents two concrete examples of digital transformation of Ticino Turismo's operations. One of them serves a market regulation purpose and administrative responsibilities, while the other example illustrates how much data can be taken out and leveraged from the Ticino Ticket, a travel ticket delivered to overnight visitors which allows to use public transportation for free and access to many regional discounts.
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In the Resilient Tourism Podcast Series, we aim to spread a culture of innovation with our guests from all corners of Switzerland. We thrive to inspire the Swiss Travel & Hospitality professionals to shape the digital transformation of the sector. We want to connect the leaders of Switzerland and share the best practices. Interested? Let's take a ride together! 🚀
You will find inspirational talks from industry experts and professionals that will present their success stories in innovation, digitization and datafication of the sector. We hope to inspire you to take action and be part of the transformation!
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at www.resilienttourism.ch In conformity with Switzerland's multicultural identity, this podcast is presented in four different languages (FR; EN; IT; DE). This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
Transcripts are available on our website (resilienttourism.ch/podcast)
Luca Preto is Head of Digital at Ticino Turismo, the regional tourism office that aims to promote and develop the tourism strategy of the canton. Within this department, he manages the agency’s online strategies and the projects related to digital transformation and innovation. Digital tourism, technology and communication are his main passions.
In this episode, Luca Preto presents two concrete examples of digital transformation of Ticino Turismo's operations. One of them serves a market regulation purpose and administrative responsibilities, while the other example illustrates how much data can be taken out and leveraged from the Ticino Ticket, a travel ticket delivered to overnight visitors which allows to use public transportation for free and access to many regional discounts.
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In the Resilient Tourism Podcast Series, we aim to spread a culture of innovation with our guests from all corners of Switzerland. We thrive to inspire the Swiss Travel & Hospitality professionals to shape the digital transformation of the sector. We want to connect the leaders of Switzerland and share the best practices. Interested? Let's take a ride together! 🚀
You will find inspirational talks from industry experts and professionals that will present their success stories in innovation, digitization and datafication of the sector. We hope to inspire you to take action and be part of the transformation!
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at www.resilienttourism.ch In conformity with Switzerland's multicultural identity, this podcast is presented in four different languages (FR; EN; IT; DE). This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
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