Continuing our Ownership Series, in this episode Paul Spencer unpacks the real value behind recurring revenue for business owners, exploring what makes it the true engine of long-term business health. Drawing from decades of hands-on experience across industries, Paul discusses the practical challenges of cash flow, the nuts and bolts of recurring revenue models, and ways to create lasting value through products and services that customers need again and again. Along the way, he shares memorable stories, hard-won lessons, and practical strategies every owner can use to strengthen their business for the future. If you’re ready to rethink how your company generates value and builds resilience, this episode delivers straightforward advice and new perspectives you can put into practice today.Connect with PaulWebsite: https://www.secondnature.solutions/Subscribe to the newsletter: https://www.secondnature.solutions/joinLinkedIn: https://www.linkedin.com/in/paul-spencer-7252118/Chapters(00:01) The Commitment and Purpose of Ownership(02:23) Eight Key Value Drivers in Business(04:49) The Impact of Accounts Receivable on Value(07:16) Defining and Creating Recurring Revenue(12:04) Forms and Models of Recurring Revenue(16:53) Strategies for Recurring Revenue Across Industries(19:16) Stickiness, Ecosystem, and Limitations of One-Time Sales

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